Mr J. Coates plays a vital role in the firm upper management as a lawyer and regulation is one of his major responsibilities. John's role is crucial when bet365 venture in new martkets and territories. John also has a huge influence on the remote Gambling Association where he holds the role of Chairman. Despite having a small marketing team John has worked wonders with Bet365 marketing which have been influencial in the western world.
Peter Coates was on Born on 13th January 1938 in Goldenhill, Stoke-on-Trent, the youngest of 14 children. His father, a miner, had a keen interest in Football and regularly attended Stoke City's matches. Mr Coates joined the club as an amateur but admitted he was no good enough to become professional.
Peter began his career working fof Wimpy restaurant, and quickly rose to become regional manager before founding Stadia catering. His firm speciallised in catering for Football gournds. Stadia merged with Lindley Catering in which he evolves as the company's chair from 1968 to 2001.
Noel Hayden was born in December 1970 (Precise date unknown). Noel founded Gamesys in 2001 with 2 others (Robin Tombs and Andy Dixon). He also established Profitable Play, Mice and Dice (established in 2004), Entertaining Play and Digital media Ltd (established on 19th October 1993).
Mr Hayden has a programming background, having developed websites for a few years. He started his career in games by playing and making games on a Tandy TRS80.
Denise Coates is the founder and creator of Bet365 online. This highly talented woman started the company in 2000 in a portakabin in Stoke-on-Trent. Denise developed a sports betting platform and trading team to launch the online business in March 2001.
Mrs Coates ran the family's betting shop estate as Managing Director from 1995 which her Dad Peter Coates started in 1974. The business borrowed £15 million from RBS to develop the online gambling company. In 2005, Bet365 sold its betting shop chain in 2005 for £40 million to Coral and subsquently paid off its load to RBS to concentrate on its fast growing online division.