Paddypower and Betfair have now been added to our blacklist and rogue list after closing our account whilst retaining our customers and refusing to pay any further commissions. We therefore kindly advise all of our visitors NOT to play with Paddypower and if possible to terminate their accounts with them. i-love-bingo.co.uk strongly condemn operators who run predatory terms and conditions and with unethical and appalling behaviours who do not respect their obligations towards their partners or suppliers.
PADDYPOWER AND BETFAIR AFFILIATE PROGRAM BLACKLISTED
Paddypower have terminated many affiliates and partners accounts wihout notices and in they have also decided to keep their partners players from which affiliates and partners used to get a commission. Furthermore the company also upheld many affiliates payments and moved on not paying their partners due commissions.
i-love-bingo.co.uk strongly condemn operators with unethical behaviours and operators who do not respect their obligations towards their partners or suppliers. They will no longer honour their contract and pay us our due fees. We have decided not to direct our users to their site(s) as we strongly feel that their unethical conduct, behaviour and disrespect for their own partners might be repeated with their players. The risks to our players are therefore too high for us to recommend their links. When clicking on the buttons on this page Users will be re-directed to another bingo brand operated by the same software and providing the same range of products or better, better ethos and consideration for their long term partner. The safety and security of our players online activities is paramount.
Below is the email that we received which is self explanatory:
Sent: 06 September 2019 16:50
Subject: Paddy Power Affiliate Account
Paddy Power Betfair Affiliate Programme has reviewed your affiliate account you have with us and feel you are no longer suitable to be our partner. We have taken the decision to suspend your account with immediate effect. The reason for this is your account falls into one or more of the below categories:
- Customers – You have been delivering a type of customer which is not part of our strategy moving forward and to stop this flow of traffic we will be terminating your agreement
- Compliance – Your marketing of our brands does not adhere to our strict guidelines and we feel you are unsuitable to be a PPB partner
- Fraud/Anti-Money Laundering – We believe your account to be involved in suspicious activities
- Inactivity – You have not delivered one new customer in a designated time period
More information on these can be found in our terms and conditions – 5.9, 7.4 and 12.4.
Paddy Power Betfair reserves the right to immediately suspend or terminate your agreement. Any payments or outstanding commission which were due will be withheld and not be paid.
Apologies for any inconvenience caused, we wish you all the best for the future.
Paddy Power Affiliate Team"
And here is our reply:
From: xxx <email@example.com>;
Sent: 10 September 2019 08:52
To: 'Partnerships Payments' <Partnerships.Payments@betfair.com>;
Subject: RE: Paddy Power Affiliate Account
Please could you get back to me or least confirm that you will honour last month's payment since you only closed the account 4 days ago and we were still actively promoting your brands? After 12 years of partnership, the least you could do is honour last month’s commission.
Allow me to stress that you are effectively keeping and stealing all the customers we worked hard to generate for you. This is utterly unethical, appalling and outrageous considering that when we signed your T&C’s in 2007, the revenue share term was for the player’s lifetime and that you later on, forced us (by imposing a pop up window, while we were attempting to access our own stats) to sign new terms and retrospectively applied them to customers we had already generated.
This is truly appalling, shameful and outrageous particularly after 12 years of loyalty where your brand has always benefited from the very best exposure on our sites and during which we always complied with your policies, with your requests and kept a very respectful communication channel. You are a multi-million profit company and you are now demonstrating appalling, shameful and predatory behaviour with your partners who helped you getting successful.
I sincerely hope you will have at least the decency to honour last month’s payment.